If you’re using WordPress out of the box, you might want to use a more unique theme that will create interest and connection with your visitors. After all, even the most valuable content gets boring if it’s set against a forgettable backdrop.

Anyone who’s interested in finding a niche WordPress theme is looking to appeal to a select group of people. As such, which WordPress theme you choose to use will affect how successful your business is.

So what are some general things to look for in a theme?

First and foremost, it’s the Google AdSense color and its placement.

Your niche blog is a business venture, therefore, you want it come off looking as professional as possible. Look for themes that match your AdSense so that AdSense looks like an organic part of your website. Seamless integration is what you should be going for.

But that’s not all you have to watch out for.

What about the specifics?

Niche WordPress themes, though already somewhat customized, can be customized further for easier integration with your business.

So prepare to customize!

…and get a little technical (or hire someone talented to do that for you).

Find niche themes that allow you to modify:

The main keyword phrase

This option is great because it allows you to put the keyword phrase in the meta title tags and headers of each page. It’ll also help you tell search engines that you want to be on top of results. Some business owners prefer to leave this blank, but they lose out on a way to promote their business.

Header images and text

Images and text are something that you obviously want control over. Make sure that you can easily modify both so that they can work for your business and not against it.

Fonts

How your text is presented is just as important as the content that it contains. Some fonts leave un-businesslike impressions in prospects’ minds, but it’s all relative. You wouldn’t set up a hospital blog and then use the comic sans font all over it, would you? Similarly, using a cursive script font for a blog dedicated to a kindergarten class seems out-of-place, right? Decide what font best represents your business and then implement it.

CSS

Let’s face it- not every pre-designed niche theme is 100% perfect. But if you’re allowed to modify CSS, you can help make it as close to perfect as it can possibly get. You’ll need a little bit of training beforehand, but CSS is far from impossible to learn. When you’re dealing with CSS, there really aren’t any limits. You have control of even the most minor details. Modifying CSS is great for perfectionists and those who have an exact vision of how they want their blogs to look like.

Finding a WordPress theme that offers all of these options can set you on the right path towards a blog that looks, talks and walks like you. Getting your brand out there will be a snap once you find a niche WordPress theme you like and can turn it into something unique that sets it apart from your competition.

Website content