Posts Tagged ‘Warm Colors’

WordPress Themes and How Color Effects Buying Habits

Thursday, March 5th, 2009

When you are looking at WordPress themes and trying to figure out which color would best suit your website, consider the psychological effects of color. In Western psychology, color produce a psychological effect on viewers. Viewers may associate qualities with a color and color may be symbolic as well.

When choosing colors, you can choose one color as the main color or you can chose a main color with other accent colors. One main color with two accent colors is a good combination if you want a livelier palette for your website than just a single color.

The warm colors of the color wheel can affect viewers because of the strength of these colors. These warm colors can overwhelm your website’s content unless they are used with moderation. Unlike the mellow blues and greens, the warm colors beg for attention. Yellow will grab the eye and may be distracting if it is overused. In color psychology, yellow can be motivating and sometimes over-stimulating. In studies, tempers were lost easier and babies cried more in yellow rooms.

Orange can spark the appetite in viewers. If you wish to whet the appetite of your visitors, use orange in your WordPress theme. It will look fresh and natural while it rings the lunch bell in reader’s minds. Red is another exciting warm color. Red can cause the heart rate and breathing to quicken and can over-stimulate too if it overwhelms a website. You should use the warm colors as accent colors because of the strength of their visual effect.

The cool colors of the color wheel has a more soothing effect. Green is symbolic color for many people. Symbolically, green has a few meanings. Green can symbolize money, prosperity, growth, youth, nature and freshness. As a color choice for a website, green is a lively color that does not cause eye strain. The color green has a relaxing effect on its viewers. Dark green is often seen as a masculine or woodsy color.

The color blue is associated with masculinity and it is often associated with authority. Websites that present information and want to be seen as an authority on the subject can do well to use blue as a main color. Blue is a favorite color with many people because of its tranquil appearance.

Neutral colors such as gray, brown, black and white have meanings for viewers too. Gray projects authority and stability. Brown presents an earthy and honest quality that could be considered homespun or earthy. Black means power, authority and knowledge for many viewers. Black sometimes have negative connotations for some viewers. On the other hand, white represents purity and neutrality.

WordPress themes can be used because of the effects that the color will have on the website viewers. If you choose a WordPress theme with the right color, your website will have the effect on viewers that you want instead of affecting viewers in such a way that they are over-stimulated or uninspired. Color is a powerful element when it comes to the design of your WordPress website.